The first Romans who came to Portugal cared deeply about the coastal regions and not at all about the interior. However, the Alentejo countryside had fertile soil suitable for growing wheat, so it is not surprising that in 57 BC, the Romans captured the town of Evora from the Celtic tribe of the Celtici. Sometime during the reign of Augustus, the Romans renamed the town Ebora Liberalitas Julia and proceeded to endow it with amenities typical of a Roman urban settlement. The highest point in the city became the forum or public square, functioning as a market and gathering place. Among the various structures erected was this temple, the temple of Augustus, the first Roman emperor who was revered as a god after his death.